Starting from the buyer's question, not the company's website
Most website strategy starts by asking, 'What do we want to say about ourselves?' AI Discovery strategy starts differently: it begins with the specific questions a real buyer is likely to ask an AI assistant, and works backward to identify what information is missing, unclear, or inconsistent.
Illustrative prompt-to-gap mapping
Example buyer prompt: “Which softgel manufacturers in India export to the US and EU?”
Illustrative gap identified: export markets are mentioned in a single unlabelled sentence on an internal ‘About’ page, with no reference to specific regulatory approvals per market — making it difficult for an AI model to confirm export eligibility with confidence.
Illustrative resolution: export markets and corresponding regulatory approvals are stated explicitly and consistently across the website, company profile listings, and other public sources the organisation controls or can influence.
Why this matters
This mapping exercise is repeated across the realistic range of prompts a buyer might use for a given category, producing a prioritised list of content and structural changes — the foundation of the execution phase of an AI Discovery engagement.