Methodology
Six stages. One discipline: making your company understandable to AI.
This is not a one-off audit or a static report. It is a repeatable, disciplined process — from understanding today's AI visibility through to execution and continuous measurement.
Audit Current AI Visibility
We test how ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot currently describe your organisation — and whether they mention you at all when buyers ask relevant questions.
We test your organisation against realistic buyer prompts across ChatGPT, Gemini, Claude, Perplexity and Microsoft Copilot, recording exactly what each platform says about you, what it gets wrong, and where you are absent altogether.
You get a clear, evidence-based baseline of where you stand today — the starting point for every decision that follows.
Understand Buyer Questions
We map the real questions procurement, sourcing and BD teams ask when searching for a partner like you — by certification, capability, therapeutic area and market.
We research the specific questions procurement, sourcing and business development teams ask when evaluating a partner in your category, covering certifications, capability, therapeutic area and market.
Your content strategy is built around the questions buyers actually ask, rather than assumptions about what they might want to know.
Improve AI Understanding
We restructure your website and public content so AI can extract clear, specific facts about your certifications, capacity and capabilities — not vague marketing language.
We rewrite and restructure your website and public content so AI can extract clear, specific facts about your certifications, capacity and capabilities.
AI models can finally describe your organisation accurately — and confidently include you when a buyer asks a relevant question.
Build Industry Authority
We strengthen the third-party information AI relies on beyond your website — directories, industry publications and credible external sources that reinforce who you are.
We strengthen the third-party sources AI draws on beyond your own website, including directories, industry publications and other credible external references.
Your credibility is reinforced everywhere AI looks, not only on the pages you directly control.
Measure AI Discovery
We re-test your visibility against the same buyer questions on a regular schedule, so you can see, in plain terms, whether AI understanding is improving.
We re-test your visibility against the same buyer questions on a regular schedule and report the results in plain, business terms.
You see, with evidence, whether your AI visibility is genuinely improving, rather than simply assuming it is.
Continuously Optimise
AI models change constantly. We keep refining your content and positioning as models evolve, so your visibility holds and improves over time.
We continue refining your content and positioning as AI models change and buyer behaviour evolves.
Your visibility holds up over time, instead of quietly eroding as AI models are updated.
This is not SEO
SEO optimises for search engine ranking. Our methodology optimises for AI understanding — a distinct discipline with its own testing, content and measurement approach.
This is not a one-time report
AI models change constantly. Stages five and six exist because visibility earned today can erode as models are updated — so we keep measuring and refining.
This is execution, not just strategy
Stages three and four are where we do the work — restructuring your website and content, and strengthening the third-party sources AI draws on.
Our Core Engagements
Every engagement begins with an AI Discovery Audit™ and is built around measurable outcomes — we define success at the start and track it throughout.
AI Discovery Audit™
A diagnostic evaluation of your current AI visibility — what AI says about you, what it gets wrong, and where you are absent.
AI Discovery Blueprint™
A strategic roadmap defining exactly what needs to change, and in what order, to improve your AI discoverability.
AI Discovery Implementation™
Full execution of the Blueprint by our team, so your commercial team can focus on results.
AI Discovery Monitoring™
Ongoing measurement of your AI visibility across the major platforms, with regular reporting and continuous improvement.
See how this methodology applies to your organisation
Request an AI Discovery Audit™ to see exactly where your company stands today — and what stage one to six would uncover.